How To Use Influencer Marketing To Grow Your Business

The basis of influencer marketing is about choosing an individual from the industry you are in and leveraging their popularity and credibility to benefit your business and boost your promotions. For example, if you are running a business of software that helps in making payroll and HR system easier for organizations, you need to collaborate with the thought leaders in the industry who is a trusted voice. They will be able to influence others to purchase your product for their business. If you are a fashion brand owner, an Instagram influencer can help you showcase your products in the best possible manner.

In this video, Talent Resources points out some effective influencer marketing strategies that can help you become a leader in your niche. Take a look and get inspired.

1. Online summits:
An Influencer Marketing Online Summit is a premier influencer marketing conference for product solutions and service providers to engage with an audience of marketers, brands, and agencies. Every presenter (or influencer with about 5000 or more followers) speak and talk in an effort to promote. They also forward mails and invite people to the summit thus creating a massive audience.

2. Joint venture webinars:
This is where two influencers speak to the same target audience. These collaborations will not be conducive with direct competitors or influencers with the same type of offerings. However, they will work wonders with influencers who are complimentary to each other. They also expand the reach of your platform to the audience of your JV partner.

3. Podcasts:
This is also an effective way by being a guest on other people’s podcasts. Being invited to a podcast and attending it thereafter will present you to the masses of another influencer’s followers in a new light. A podcaster with the right reputation will be able to do wonders for your popularity. These interviews create a chance for the audience to fall in love with your brand, product, service or even you.

4. Guest posting:
This is a tried and tested method extremely effective for more than a decade. This involves writing and posting as guests on another website or account than yours. Guest articles for written content, pictures for image related content posts and so on are the ways this is done. The main area to consider in this type of strategy is to make sure the content is focussed and objective towards your goals. Also, a well-placed call-to-action helps in driving viewer engagement.

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