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What is HotJar? Behavior Tracking Software for a Better UX
You are probably wondering, what is HotJar? Well, HotJar is a behavior tracking software that helps you to make critical decisions, which result in a better user experience!
Have you ever wondered what people are doing on your website? Or how effective is that tagline or paragraph? Well, with HotJar, you can analyze how people interact with different parts of your website. What they click, what they mouse over, even how far down they scroll! With this behavior tracking software, you can see all of this.
I have personally used behavior tracking software to figure out that people were unintentionally clicking the wrong thing! They thought they were clicking the search button (an icon), when they were actually clicking the button that better attracted the eye (the Contact button). So, when they ended up on the wrong page, that was confusing, because they thought they were going to see search results.
So, now you don't have to wonder anymore, "what is HotJar?" Now you know!
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