Does my trademark need to match my company name?

Does my trademark need to match my company name?

The answer is no.
Those two things are completely separate. You can file your trademark in your personal name or you can file your trademark in your corporate name. The corporate name doesn't have to match the trademark. One company can own and as many trademarks as it wants.
And the best example is Procter & Gamble. They own more trademarks than any other company in the world. So they are not creating a separate company for every new trademark they come up with. So you don't need to wait to register the company with the same name to file for the trademark. As soon as you come up with your brand and you know that your brand is worth trademarking—trademark it and then you can figure out how to call the company.
I'll just give you my personal example. Trademark Factory® initially was a trademark owned by my firm Mincov Law Corporation. But then, when I stopped being a lawyer, I renamed the company. Now it’s Trademark Factory International Inc.. The trademark stayed the same, the owner is the same, it's just a different name.
So it doesn't really matter.

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Trademark Factory® offers the easiest way to trademark your brand with a guaranteed result for a guaranteed budget. Trademark Factory® was founded by Andrei Mincov in 2013 and has served thousands of entrepreneurs and small business owners. Among them, Dan Lok's HIGH TICKET CLOSER®, Sandra Yancey's EWOMEN NETWORK®, Jared Falk's DRUMEO®, Terry Whin-Yates's MR. LOCKSMITH®, Craig Duswalt's ROCK YOUR LIFE®, Matt Astifan's WEB FRIENDLY®, Leo Redavid's REDAVID®, and many-many others.

This video is about: Does my trademark need to match my company name?
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