How the Pot Industry Targets Our Youth: Lessons Learned from Colorado
How the Pot Industry Targets Our Youth: Lessons Learned from Colorado
Featured expert: Ben Cort
Original Webinar: Friday, January 8, 2021
Handouts at https://johnnysambassadors.org/ja210108
Description
When marijuana is legalized in the next state, the pot industry moves in to claim its next victims: our youth. Learn the truth about how Big Marijuana targets their next generation of addicts, so you are prepared to discuss the harms with your children.
Objectives
• The economics of weed – the pot industry needs its next addicts
• Contributing factors to marijuana dependence in youth
• Normalization of cannabis
• Tapping emotional connections
• Targeting youth: frequency, media, placement
• Understanding TODAY’S weed and how it’s used
Speaker Bio
From non-profits to hospitals to private programs, Ben has been a leader inside of many forms of addiction treatment and prevention. From 2017-2020, Ben was a consultant to various treatment programs, state governments, professional and collegiate athletics, and labor. He is now CEO of the Foundry Steamboat Springs, an inpatient treatment program for men in the mountains of Colorado.
Ben is a Jr. Fellow at the University of Florida inside of their drug policy institute, a board member for NALGAP (National Association of Lesbian, Gay Bisexual, Transgender treatment providers and their allies), a Board member at SAM (Smart Approaches to Marijuana) and faculty at numerous institutes. He is a published author (Weed Inc, Simon and Shuster 2017), and his TED talk “Surprising Truths about Legalizing Cannabis” has been viewed over 2.5 million times.
Questions? Email Founder & CEO, Laura Stack, at Laura@JohnnysAmbassadors.org
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