15 THE TRUTH ABOUT Content Marketing

• There is too much junk content on the internet
• We have to write content to attract search engines, not humans
• You could pay to advertise your site because the portals hide you on purpose
• Your content has to be compelling to search engines
• Its almost impossible to capture customers
• We should go back to hand curation - algorithmic selection doesn't work
• The content is crappier for humans - and the requirements keep changing
• Length does not = relevancy
• Content marketing is not for humans
• There is so little content in blogs and videos (and books) now