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Intellectual property and piracy in the gaming industry
4 years ago
93
Radiohead is one of the most famous bands in the world. The truth is that, whether in the way they make music or in their marketing strategy, the British band has always been very innovative, a characteristic that makes them highly acclaimed in the music industry. Their seventh album, "In Rainbows", released in 2007, is a perfect example of this innovative feature. But beyond the music and the mix of genres found in the album, what was the real innovation? The band hadn't had a record deal in ages and, after a 4-year hiatus, they decided to make the entire album available on their website. Fans were allowed to pay whatever they wanted or even download it for free.
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