You Say You Can't. Then You Don't Want To. It's That Simple.

Your effort in the background is the most important effort you'll ever give in your personal, work, and creative life.

The effort you put in while setting your foundations. The effort you put in building strength, confidence, and structure.

The grueling, lonely effort that nobody sees. That is the most rewarding and underrated part of your journey towards success. In business, it's everything that happens before you blow up.

The long days and longer nights working towards unforeseen outcomes in the distant future. The steady, consistent tremor you're sending out to universe in preparation for the success to come.

Embrace the journey. It is perilous and appears as a lonely, overgrown road less traveled. But the views at its' end are stunning.

Optimize everything.