Morning in America - short film from 1984 Republican National Convention Reagan-Bush '84 Re-election

This is the short film/infomercial/documentary complimenting the very successful Morning in America ad that set the tone for the landslide re-election victory of President Ronald Reagan in 1984. This was shown during the August 1984 Republican National Convention in Dallas, Texas. The Reagan-Bush84 campaign presented a positive, uplifting, patriotic, and inspiring vision of where America was headed with Ronald Reagan as president. This film and the accompanying ad was a key part of this messaging.

Within political advertising circles, the 1 minute ad this film is a companion of is considered a masterpiece now used as a descriptor for a genre of ads. Beyond campaign mechanics, the ad successfully captured an attitude, a feeling of renewed hope and patriotism so pervasive among Americans Republican Ronald Reagan won convincing victories in deep Democrat strongholds like Massachusetts, winning every state in the union, less Minnesota - the home state of the Democrat. This 18 min film elaborates and expands on the messaging of the 1 minute ad.