It's Morning In America Ad -1984 - Reagan-Bush '84

This ad set the tone for the landslide re-election victory of President Ronald Reagan in 1984. The Reagan-Bush84 campaign presented a positive, uplifting, patriotic, and inspiring vision of where America was headed with Ronald Reagan as president.

Within political advertising circles, the ad is considered a masterpiece that is now used as a descriptor for a type of ad. Beyond campaign mechanics, the ad successfully captured an attitude, a feeling of renewed hope and patriotism so pervasive among Americans Republican Ronald Reagan won convincing victories in deep Democrat strongholds like Massachusetts, winning every state in the union, less Minnesota - the home state of the Democrat.