Episode 4: You Need A Marketing Plan

So, you decide to take the plunge and start a business. Now what?

No business can grow without a proper marketing plan. And startups will have difficulty surviving without a marketing strategy that centers around customer acquisition. A marketing plan outlines a startup’s direction and approach (aka strategy) to reach its goals. In laymen terms, having no strategy is like walking across a desert without a compass or map. A sound marketing plan acts as a road-map.

It's time to discuss ideas and strategies to help you find customers!