How COVID is Affecting 2020's Holiday Shopping Season - Adam Rizzieri with journalist John Liddle

Global consulting firm AlixPartners added October to its holiday shopping forecast for the first time this year.

Its recent survey found that 49% of consumers plan to begin their holiday shopping before October 31.

And AlixPartners estimates that “sales for October through December will grow 1% to 2.6% from last year's sales of $1.1 trillion,” per Retail Dive...

Data from Pattern89 suggests “home for the holidays” messaging, like tree decorating and candles, is going to perform well this year.

Agency Partner's CMO Adam Rizzieri discusses this with KRLD Newsradio journalist John Liddle.

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