Alicia Keys Is Teaming Up With E.L.F. Beauty Brand

Alicia Keys and cosmetic brand E.L.F. are pairing up to offer a new beauty line.
The award-winning singer-songwriter is teaming up with the cosmetics company for a new skin-care line.
According to Allure, the new venture will be a full-blown "lifestyle beauty brand".
Kory Marchisotto, E.L.F.'s chief marketing officer says Keys is iconic and inspirational.
The brand will offer dermatologist-developed cruelty-free products.
The new line is expected to launch sometime in 2021.