AMC Picks Trailers Over Commercials
4 years ago
10
News
AMC ENTERTAINMENT
Movie Theater
American Motors Corporation
Craig Ramsey
Ken Wolter/Shutterstock
Movie Theaters are losing money to streaming services.
Some theater chains, like Regal, show commercials after a film's scheduled time.
AMC Theatres is not one of those chains.
AMC might prefers to show trailers.
"We want to advertise the products we're going to sell," said Craig Ramsey, the finance chief of parent company AMC Entertainment.
"Do we want to advertise toothpaste? That would be a little facetious."
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