How Supreme Went From Being A Small Skate Shop To A $1B Streetwear Company
5 years ago
5
Supreme was once a small skateboarding store in New York City, but now it's a billion-dollar company well known for its presence in the fashion industry. According to Business Insider, the retail value of Supreme's clothing isn't that outlandish — around $38 for a t-shirt — but once the items sell out, they begin to increase in value. Supreme has managed to use this to its advantage, creating exclusivity by under-producing to the demand.
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