Bandersnatch Success Could Lead to More Interactive TV

According to Uproxx.com, Netflix has received an increase in ratings recently, thanks in part to its original content such as Bird Box and the interactive Black Mirror episode Bandersnatch. According to Netflix vice president of product Todd Yellin, "we should expect to see a lot more Bandersnatch-like interactive content from the company in the coming years". This week, Yellin spoke at a media and entertainment conference where he said is “doubling down” on interactive content.