ABC Puts Big Promo Push For New Show ‘Whiskey Cavalier’

Broadcasting and Cable reports that ABC is putting millions of dollars behind the promotion of the new show 'Whiskey Cavalier.'
On the strength of 443 million TV ad impressions, ABC’s promo for comedy-drama Whiskey Cavalier tops the chart.
ABC heavily promoted the show during the 91st Annual Academy Awards.
The In-network Value of the ads is $21,215,386.
ABC also spent $845,367 to promote the show on other networks.
The series is about an FBI agent teaming up with a CIA agent.