For Good Living: Beer Bliss

This 1937 silent promotional film by Safeway celebrates Brown Derby Beer, a house brand brewed by Humboldt Brewing Co. It walks viewers through the brewing process—malting, mashing, and bottling—highlighting machinery and craftsmanship of the era. Touted as rivaling imported Pilsner at a lower cost, it pitches beer as key to a joyful life, blending subtle sales tactics with historical charm three years post-Prohibition, aimed at American home consumers.