IKEA Business Case Study | How IKEA Became a Global Success

IKEA, the Swedish furniture giant, has revolutionized the global retail market with its innovative strategies and customer-centric approach. This video explores IKEA's journey, from its humble beginnings to becoming a global leader in affordable and stylish home furnishings. Learn about IKEA's business model, flat-pack innovation, supply chain mastery, and how it continues to dominate the market with sustainability and creativity. A must-watch for entrepreneurs and business enthusiasts!

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