How the University of Vermont Increased Instagram Engagement by 150% Using Iconosquare

Website Link Below:
https://try.iconosquare.com/5kgjwb8ligl5

Discover how The University of Vermont (UVM) grew their Instagram following by 150%, increasing engagement and building a stronger connection with students using Iconosquare. In this video, Andrea Estey, UVM’s Digital Content Strategist, shares how her small team manages to engage over 40K followers, convert prospective students, and maintain a responsive and authentic social media presence.

Learn how user-generated content (UGC) and data-driven decision-making are at the core of UVM’s social media success. Andrea reveals strategies for content planning, engagement tracking, and responding to community feedback in real-time—especially during sensitive moments.

🔍 Key insights include:
✔️ How UVM increased Instagram followers from 15K to 40K
✔️ The power of UGC in fostering student engagement
✔️ Using Iconosquare analytics to track and optimize content
✔️ How social media directly influences student enrollment

If you’re a higher education marketer or social media manager, this video is packed with actionable strategies to improve engagement and connect with your audience effectively.

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