5.8x ROAS & 42% Higher AOV: Wine.com’s Rokt Ads Success Story

Website Link Below:
https://try.aftersell.app/7cetv6pypol1

Wine.com, the leading online wine retailer in the U.S., wanted to scale customer retention and boost profitability. By leveraging Rokt Ads, they successfully achieved a 5.8x Return on Acquisition Spend (ROAS) and increased their Average Order Value (AOV) by 42% compared to other channels.

🍷 The Challenge:
With rapid growth in new customer acquisition, Wine.com needed a more efficient strategy to re-engage lapsed customers and increase lifetime value.

🚀 The Solution:
By integrating Rokt Ads, Wine.com was able to:
✅ Re-engage high-value customers through native, viewable ads on top ecommerce confirmation pages.
✅ Personalize messaging to different audience segments for higher engagement.
✅ Optimize conversions through experimentation and machine learning-driven insights.

📈 Key Results:
✔️ 5.8x ROAS, exceeding performance expectations.
✔️ 42% higher AOV compared to other acquisition channels.
✔️ Increased efficiency in customer re-engagement & conversion.

With these outstanding results, Wine.com is now exploring Rokt Ecommerce to further enhance its revenue potential.

📌 Want to scale your customer acquisition & retention with smarter ad solutions? Connect with Rokt Ads today!

#Winecom #EcommerceSuccess #DigitalAdvertising #OnlineRetail #CustomerRetention #RoktAds #MarketingStrategy #AdTech #PerformanceMarketing #ROAS #ConversionOptimization #RevenueGrowth #MachineLearning #OnlineShopping #WineRetail