Student Work(Thesis)|MS in Sport Business Management| How CSR Impacts Sport Sponsorship?

Student | Client Work( Thesis)| MS in Sport Business- Management| CSR & Sport Sponsorship: Business Impact | JAMK University

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This Master’s Thesis research explores how Corporate Social Responsibility (CSR) shapes sponsorship deals in sports. Learn how CSR-driven sponsorships help football clubs, businesses, and brands build long-term partnerships.

📌 Key Topics Covered:
✅ CSR & Sponsorship – How brands leverage CSR to create better deals
✅ Sustainable Business Strategies – Why sports clubs invest in CSR programs
✅ Financial & Social Impact of Sponsorship – Attracting investors & enhancing fan engagement
✅ Football Sponsorship Success Stories – Case studies from Europe

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