The Book Launch

Thank you to everyone who pre-ordered MATCHA MURDER!

MATCHA MURDER launches today, but I'm NOT stressing the launch. In fact, I'm taking a half day off to enjoy it.

There’s nothing wrong with putting effort into a book launch. In fact, it’s very worthwhile.

But sometimes it seems that when we put so much focus on the launch, we neglect the book marketing that needs to come afterward.

Book marketing should be a continuous process. The launch is just one very exciting point in that process.