Press Release Marketing Secrets You Need to Know! 🚀

In this episode, we sit down with the amazing Mickey, founder of eReleases, to uncover the game-changing strategies behind press release marketing! From boosting small business visibility to leveraging earned media and crafting the perfect story, Mickey shares insider tips you won’t want to miss. Whether you're a PR pro, marketer, or startup founder, this episode is packed with actionable advice to help you stand out in today’s digital marketing landscape.

🎙️ Fun Facts:
1. Mickey turned his passion for PR into a 25-year journey helping small businesses gain national exposure.
2. He’s all about simple, no-frills coffee (just cream and sugar—no fancy blends here!).
3. His top press release tip? Tell your story authentically—journalists LOVE a great narrative!

Subscribe to my newsletter ➡️ https://digital-cafe-media-newsletter.beehiiv.com/subscribe

⏰ Timecodes ⏰
00:00 - Intro
00:57 - Guest Introduction
02:10 - What is e-Releases?
08:52 - Press Release Marketing Explained
12:42 - Startups vs Small Businesses: Media Coverage
17:21 - Effective Types of Press Releases
19:35 - Crafting a Survey or Study Press Release
23:15 - Convincing Your Boss on Press Releases
25:15 - Finding Mickey Online
26:27 - Final Thoughts