What a life on Positano 🇮🇹 ☀️ 🥂

Dramatic, deluxe and more than a little dashing, Positano is the Amalfi Coast's front-cover splash, with vertiginous houses tumbling down to the sea in a cascade of sun-bleached peach, pink and terracotta. No less photo-worthy are its steep streets and steps, flanked by wisteria-draped hotels, smart restaurants and fashionable retailers. Look beyond the facades and the fashion, however, and you will find reassuring signs of everyday reality: crumbling stucco, streaked paintwork and even, on occasion, a faint whiff of drains. There’s still a southern-Italian holiday feel about the place, with sunbathers eating pizza on the beach, kids pestering parents for gelato and chic signore from Milan browsing the boutiques. The fashionista history runs deep – moda Positano was born here in the '60s and the town was the first in Italy to import bikinis from France.
The Chiesa of Santa Maria Assunta is one of the most iconic churches of Amalfi Coast. The name of the town itself is related to the icon of the Virgin still hosted inside the church. It was the XII century, a boat was carrying a painting representing a Byzantine icon of the Virgin Mary. The boat got stalled right in the bay in front of Positano and, according to the legend, Mary herself called the sailors to land (“Posa!”), expression that gave to Positano its name. The painting is nowadays exhibited inside the Church and is one of the most famous tourist attractions of Positano, especially among the devotees of Mary. Many people, though, don’t believe in the legend and think that it’s more likely that the picture was brought to the town by the Benedictine monks who lived in the area. The church, believe in the legend or not, is definitely worth a visit!
It’s nice to get lost in Positano. To fully embrace the beauty of the town it’s probably better to walk without a precise destination. You will be able to enjoy the streets, the little shops, the restaurants, the monuments, the churches, the beaches. There is nothing better than letting yourself enjoy Positano without a precise schedule, living your trip as a vacation and not like a too organised trip.