Amazon Big Spring Sale 2025 and Amazon Sending Traffic Away? | Helium 10 Buzz 2/13/25

Amazon announces its second-ever big spring sale. TikTok shop is opening in Mexico this week. Amazon is actually sending traffic off the platform. These buzzing stories and more in this episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Submit your deals and Prime-exclusive discounts for the Big Spring Sale
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNkwyM0xXSDRFOURZM0RL

TikTok Expands In-Stream Shopping Push to Latin America
https://www.socialmediatoday.com/news/tiktok-shops-expansion-mexico-latin-america/739717/

Helping customers discover even more selection on Amazon
https://www.aboutamazon.com/news/retail/search-products-amazon-shopping-feature

Automatic minimum thresholds for order handling capacity
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDlDMlEzTTJTTlFNWUtE

And don't miss out on quick updates through the Serious Sellers Podcast Instagram, where we share more bite-sized content. Helium 10 New Feature Alerts talks about Helium 10’s new Listing Converter for TikTok Shop. Now available for Helium 10 Elite members. Lastly, understanding the intricacies of Amazon's recommended rank can be a game-changer for your product visibility and sales. We've got real-life examples of how correcting irrelevant keyword associations can enhance PPC impressions, using tools like Helium 10's Cerebro for effective keyword optimization. For niche markets, such as coffin and Gothic-themed products, learn how to use data insights to improve your marketing strategy while maintaining a balance between business growth and personal well-being. Join us to unlock the full potential of these e-commerce strategies!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:13 - Amazon Big Spring Sale
02:45 - TikTok Shop Mexico
03:48 - Amazon Sending Customers Off Platform
06:36 - FBM Order Capacity
08:48 - Follow Bradley on Instagram
09:43 - Helium 10 New Feature Alerts - Listing Converter for TikTok Shop
10:05 - Join Helium 10 Elite
12:49 - Training Tip: Amazon Recommended Rank

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.

Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

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