Fix Your Amazon CTR: What’s Good, Bad, & The SEO/PPC Golden Ratio

A good click-through rate (CTR) can make a huge difference in your Amazon sales. In this video, Steven Pope from My Amazon Guy breaks down the benchmarks for both organic and PPC CTR, showing where most sellers stand and how to improve.

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#AmazonCTR #AmazonSEO #EcommerceTips #AmazonPPC #amazonadvertising

Watch these videos next on YouTube:

How Amazon Sellers Can Maximize Conversions with the ICAP Funnel https://www.youtube.com/watch?v=xDsphG2GsBE&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=27

Main Image Optimization Hacks https://www.youtube.com/watch?v=XFjmTEprIIA&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=16

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Timestamps
00:00 - What’s a Good CTR?
00:09 - Organic vs. PPC CTR Benchmarks
00:15 - Bad, Average, and Excellent CTR Ratings
01:27 - Why Improving CTR Matters for Amazon Sellers
01:30 - Understanding Advertising CTR (PPC Benchmarks)
02:40 - How CTR Is Calculated in Amazon Ads
03:52 - CTR Differences Across Niches
04:22 - The Golden Keyword Ratio for PPC Success
06:19 - Are You Spending Too Little on PPC?
07:30 - How to Improve Your CTR Step by Step
08:14 - Adding Keywords to Main Images for Higher Clicks
09:21 - How Showing and Telling Helps CTR
10:28 - The Role of Product Packaging in Clicks
11:38 - Key CTR Mistakes Sellers Make
13:22 - The #1 Way to Increase CTR Instantly
13:56 - ICAP Report: How to Pick the Right Keyword
14:18 - Final Thoughts & What’s Your CTR?

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