Marketing Monday Episode #48: The Follow-Up Formula to Turn Traffic into Sales

In this episode, Eric Brown dives into why so many businesses generate plenty of leads—only to see them vanish before they convert into paying customers. Learn how to set up immediate, automated follow-ups via email and text, integrate a CRM to keep every lead in check, and track your marketing performance to pinpoint what’s really working. Eric breaks down common mistakes that let leads slip through the cracks and shares practical tips for nurturing prospects until they’re ready to buy. Whether you’re getting traffic from SEO, Google Ads, or social media, this episode offers actionable insights to help you turn interest into revenue.