Exciting Mukbang of Egg and Chicken Curry! Who Finishes First

Thesis Title:

"The Influence of Mukbang Content on Consumer Behavior and Audience Engagement on Social Media"

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Thesis Summary:

Abstract:
The phenomenon of mukbang is becoming increasingly popular across various social media platforms, attracting a large audience. This study aims to analyze how mukbang content influences viewers' consumption behavior and their level of engagement in digital interactions. Using both qualitative and quantitative approaches, this research explores the factors driving mukbang's popularity, its impact on eating habits, and the engagement strategies employed by content creators.

The research methodology includes content analysis of mukbang videos, surveys of viewers, and interviews with mukbang creators. The findings are expected to provide insights for content creators, digital marketers, and academics in understanding media consumption trends related to food-based content.