Strategic Management: McDonald’s | Free Report Example

10 hours ago

📝 A strategic management approach is a necessity in all industries in the global economy. The hotel and hospitality industry is one of the most requiring strategic management. The report reviews the strategies McDonald’s has adopted to maintain its global position in the fast food industry.

🔗 Original essay: https://ivypanda.com/essays/strategic-management-mcdonalds/

📑 Paper type: Report
📖 Pages: 3
🔠 Words: 1048
📚 Subjects: Business, Management
⚙️ Language: 🇬🇧 English

🔎 Works Cited:
Carpenter M. A., Sanders W., Rice J. and Martin N., 2010, Strategic Management: A Dynamic Perspective, Concepts and Cases, Pearson Australia, Frenchs Forest.
Ganapathy, S., 2009, McDonald’s International Strategy: Squander Brand Equity? Web.
Howard, T., 1999, The Over-Arching Strategy-McDonald’s Global Brand Strategy Task Force. Web.
Hubbard, G., Rice, J. and Beamish, P., 2008, Strategic Management Thinking Analysis, Action, Pearson, Sydney.
Livesey, S., 1999, McDonald’s and the Environmental Defence Fund: A Case Study of a Green Alliance, The Journal of Business Communication, Vol. 36.

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