COLLIN CADMUS PODCAST: Episode 34 Joe Brown

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Joe Brown.

Joe graduated from The University of Arizona in 2014 and then joined the sales team at SinglePlatform where we worked together with Lee Rozins, Adam Liebman, and Wiley Cerilli, who I interviewed in previous episodes.

Joe rose through the ranks at SinglePlatform from full-cycle salesperson to sales manager and trainer, before moving into a Director of Sales role at health-tech company Simplifeye in 2017, until starting his most recent and current venture as Founder and CEO of DearDoc, where they’re reinventing the way new patients meet their doctor.

Starting a tech company as a salesperson is no easy feat, because we generally don’t know how to build the thing we want to sell. Joe is one of the few salespeople who successfully figured out how to make this happen, so today we’re going to focus specifically on what he’s built at DearDoc, how he did it, and what sales lessons he’s learned along the way. If you’re in tech sales and dream of someday starting your own company, you’ll want to listen through to the end of this one.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.

Without further adieu, let’s dive in and get his thoughts.

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TOPICS:

00:00:00 Intro

00:04:43 Idea and Funding

00:16:49 Product and Engineering

00:18:32 PMF and ICP

00:28:08 Revenue Growth

00:33:05 GTM Motion

00:38:37 Headcount and Capacity

00:49:52 Future Plans

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QUESTIONS:

1. What is DearDoc and how did you approach raising seed capital? Bootstrapped or VC?

2. Do you have a technical co-founder or do you use outside agencies for development?

3. How did you refine your Product Market Fit and Ideal Customer Profile?

4. It’s been 6 years since you started, what has your revenue growth looked like?

5. What’s your main GTM motion and sales process and how did you arrive at that?

6. How big is your team and how do you manage headcount and capacity planning?

7. What does the future look like for DearDoc? What are the growth plans?

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LINKS:

DearDoc: https://www.getdeardoc.com

Joe on X: https://x.com/thisisjoebrown

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.