10-20 Closings in Just 12 Months! Erin Crumbley’s recipe for real estate success.

LISTEN ON:

Apple Podcast: https://podcasts.apple.com/us/podcast/agents-with-grit/id1781051095
Spotify: https://open.spotify.com/show/3EzS3BUSaVxX4CPGaukXcR?si=017bb6225bf14deb&nd=1&dlsi=dc0644a131e34990

EPISODE HIGHLIGHTS

✅ Networking is the cornerstone of real estate success—build relationships, not just ads.

✅ Adaptability and resilience are key to thriving in a competitive market.

✅ A strong personal brand, like "Emerald Coast Erin," can set you apart and leave a lasting impression.

EPISODE SUMMARY

In this episode of Agents with Grit, Florida-based real estate agent Erin Crumbley shares her remarkable journey of perseverance and success. Erin, known as "Emerald Coast Erin," discusses how her disciplined and competitive nature, cultivated from a young age, fueled her drive to excel in real estate after transitioning from a successful 30-year career in the tech industry.

Erin recounts her early experiences in television, radio, and as an NFL cheerleader, which showcased her determination to stand out and overcome challenges. These traits, combined with her networking expertise gained in the tech industry, laid the foundation for her real estate career.

After being laid off in 2019, Erin began her real estate journey in Navarre, Florida. Despite a challenging first year, earning only $11,000 and seeing no return on a costly billboard investment, Erin refused to quit. She pivoted her strategy, focusing on networking within her community, leveraging social media, and building personal connections.

By her second year, Erin’s efforts paid off as she hit six figures in earnings. Her story underscores the importance of resilience, learning from mistakes, and treating real estate as a full-time commitment. Erin shares how she branded herself as "Emerald Coast Erin" to create a memorable identity tied to her location.

Erin also highlights the value of community involvement, serving on local boards and using her wine bar as a hub for networking and charity events. She emphasizes the importance of giving back and fostering trust within her community as a key to long-term success.

Looking ahead, Erin envisions expanding her real estate business by growing a team, writing a book titled Pivot, and possibly launching a podcast. Her philosophy centers on adaptability, encouraging agents to embrace change and try new strategies when old ones don’t work.

In this conversation, Erin advises agents to avoid costly advertising mistakes and instead focus on building authentic relationships. Her mantra, "keys, corks, and community," captures her holistic approach to real estate, blending professional expertise with personal passion and community engagement.

This episode is packed with practical insights and motivational takeaways for agents at all stages of their careers. Erin’s journey is a testament to the grit and determination needed to succeed in the ever-changing real estate market.

NOTABLE QUESTIONS WE ASKED:

Q: How did you recover from a challenging first year in real estate?

A: I pivoted my strategy, focused on networking, and built relationships within my community. I learned to ask for referrals and stay visible without being pushy.

Q: Why do you discourage investing in billboards as a new agent?

A: Billboards don’t generate leads for new agents. Instead, invest your time in your inner circle, build relationships, and engage in community events.

Q: What role does social media play in your success?

A: Social media helps me establish my brand and stay top-of-mind. I create content like my "Monday Market Minute" to position myself as an expert in my area.

Q: How has community involvement contributed to your business?

A: Serving on boards and hosting events at my wine bar has helped me build trust and connect with potential clients in meaningful ways.

Q: What advice do you have for agents starting out?

A: Be resilient, learn to pivot when something doesn’t work, and focus on networking. Success comes from building relationships, not just chasing sales.

Q: What’s next for you in your real estate journey?

A: I want to grow my business, build a team, write a book, and continue giving back to my community while exploring new opportunities to inspire others.

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