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Here us the family history mystery of Wendy’s

Dave Thomas opened the first Wendy’s restaurant with an unwavering commitment to serve fresh food, at a fair price, in a comfortable atmosphere. More than 50 years later, doing the right thing, in the right way, is still what guides the company and our approach to corporate responsibility: Good Done Right.

At Wendy's, they are all about serving up fresh food, even if it means going the extra mile. When you walk through their doors, they do what they can to make everyone feel at home because their family extends through your community.

November 15, 1969 – First Wendy’s Opens
The beginning of a journey – on November 15, 1969, Dave Thomas opened his very first Wendy’s restaurant in Columbus, Ohio at 257 East Broad Street. In no time, the quick-service chain became known for its square beef patties, made from fresh beef, and iconic Frosty desserts.

November 1970
First Pick-Up Window
Wendy’s introduced the first modern drive through to the world; what Dave Thomas coined the “Pick-Up Window”. This innovation was so revolutionary that customers needed instructions on how to talk through the speaker to place an order. Originally called the “drive-in window,” Dave wanted to change the name from something that could attract cruisers and joyriders.

November 1980
2,000th Wendy’s Restaurant Opens
1980 marked the milestone of 2,000 Wendy’s restaurants…and counting.

July 1990
Grilled Chicken Sandwich Debuted
Wendy’s nutrition policy was expanding, and so was the menu. The grilled chicken sandwich made its first appearance in 1990 as a lighter, lower calorie offering for customers seeking a non-fried chicken protein option.

May 2000
U.S. Postage Stamp Celebrates Adoption
The U.S. Postal Service released a stamp to celebrate the joys of adoption, to raise awareness about the cause, and to thank those who had opened their homes to adopt children in foster care. Wendy’s founder, Dave Thomas, was a participant in the official stamp dedication ceremony.

2010
Frosty Key Tags
In 2010, Wendy’s made giving back even sweeter when it announced that Frosty lovers could purchase a Frosty Key Tag and receive a free Jr. Frosty with any purchase for an entire year. Since 2010, the Frosty Key Tag campaign has raised more than $27 million to benefit the Dave Thomas Foundation for Adoption.

March 2020
Wendy's Launches Breakfast
In March of 2020, Wendy's launched breakfast nationally across the US. With the tag line “You Up for This?" Wendy’s created hype all over America for the iconic brand to enter the #breakfastwars and be the breakfast that eats other breakfasts for breakfast.

July 2020
‘Wendy’s Rewards’ Launches in the U.S.
Wendy’s Rewards is fantastically simple: you get rewarded for something you’re already doing, ordering Wendy’s. They designed this program in partnership with their fans and made sure it hit all the right notes. All you need to do is create a My Wendy’s account to start earning points. Then, those points add up to great rewards!

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