ACOS vs. TACOS: What Every Amazon Seller Should Know

Setting the right ACOS and TACOS goals can make or break your Amazon ad strategy. Learn how to adjust these key metrics for growth and profitability.

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Timestamps:
00:00 - Why ACOS and TACOS Matter
00:09 - What is ACOS and Why it Matters
00:32 - How to Calculate ACOS for Amazon Ads
01:16 - Setting ACOS Goals for Growth vs. Profitability
02:00 - The Role of COGS in Ad Strategy
02:12 - What is TACOS? ACOS vs. TACOS Explained
02:30 - How to Adjust ACOS and TACOS Over Time
02:48 - Need Help? Work With My Amazon Guy

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