From 0 To 100 Cr - SUCCESSFUL Brand Building Secrets | Arjun Vaidya & Trisha Rajani |FO6 Raj Shamani

In today’s episode of Figuring Out, Raj Shamani talks with Co Founders of Dr. Vaidya, Arjun Vaidya and Trisha Rajani.

Arjun went to Brown University for his undergrad and moved back to India in 2013 working in a private equity firm.

When his grandfather died during late 2016, he left his job and began his journey of building Dr Vaidya in 2017.

Arjun's wife, Trisha Rajani having completed her undergrad from University of Warwick has worked at companies like Goldman Sachs, and Nykka began working with Arjun as a COO for building Dr. Vaidya

Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online.

In 4 years, they successfully reached over 1.5m+ consumers across 500+ cities and 16,500+ pin codes in India and launched 80+ products.

In this podcast they shared, why they started Dr. Vaidya', how to build a consumer brand in India, how to build trust in Indian consumers, key principles of building a brand.

Watch this podcast till the end if you want to build a FMCG business or want to know how FMCG businesses works in India.