For a truly successful digital strategy, earned, paid, and social media must work together.

What’s the difference between the three? We’ve broken it down for you:

▪️Earned Media refers to the organic publicity a brand gains through press, word-of-mouth, testimonials, social shares, etc.

▪️Paid Media is any type of paid advertising, like display ads and sponsored posts.

▪️Social Media is obviously where you are right now! These are platforms like Meta, TikTok, and LinkedIn where audiences engage with your brand directly.

When earned, paid and social media are combined, they amplify reach, build credibility, and drive results—because each channel supports and strengthens the others. It’s about creating a cohesive and well-rounded strategy for maximum impact 💥

Want to learn how our team can help your brand grow with a customized marketing strategy? Drop a comment and we’ll reach out!