When you’re starting your business, remember: you don’t have to be everything to everyone!

Focus on your strengths, serve your ideal clients with passion, and stay true to your vision.

✨It’s always better to be a specialist in what you do best vs. a generalist in all areas. Don’t hesitate to outsource tasks outside of your expertise to focus on delivering value to your customers. Your authenticity and expertise will shine brighter and attract the right audience. ✨