Instagram Now ‘Owns’ Your Reels – Watermark Sound Fair?

Instagram now adds a ‘signature sound’ to downloaded reels – is this fair, or a frustrating move for creators?

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📝 Overview
Instagram just introduced a new “signature sound” that will be added to downloaded Reels, signaling that the content originated on their platform. This subtle but controversial move has sparked discussions about ownership and creator rights.

Instagram’s approach is likely aimed at preventing users from creating content on Instagram and sharing it across rival platforms like TikTok and YouTube Shorts without clear attribution. While it’s understandable that Instagram doesn’t want to be a free editing tool for competitors, many creators see this as an added frustration, especially since it can be easily cut out in editing. This policy raises questions about control and ownership, emphasizing the importance of creators having their own production tools and systems to ensure they fully own their content.

For those who rely on Instagram’s editing tools, this could be a push to explore other options or adopt a workflow that’s less dependent on one platform.

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