AI vs Human: The Future of Social Media Marketing

Explore the evolving battle between AI and human creativity in social media marketing with digital marketing veteran Lorraine, who shares 19+ years of industry expertise. From managing changing platforms to leveraging AI tools effectively, discover practical strategies for creating authentic social media content that resonates.

Learn why video content is dominating social platforms and how to produce engaging short-form content without exhausting your resources. Lorraine breaks down the essential balance between AI assistance and human creativity, sharing real examples of successful user-generated content campaigns that won't break your budget.

Whether you're a small business owner or marketing professional, this episode delivers actionable insights on:
• Creating engaging video content with limited resources
• Building effective user-generated content strategies
• Balancing AI tools with authentic human connection
• Adapting to rapidly changing social media trends
• Maximizing your marketing budget in challenging times

Featuring expert tips on navigating platform changes, selecting the right AI tools, and maintaining authenticity in your social media presence. Perfect for marketers looking to stay ahead in the dynamic world of digital marketing while keeping their human touch.

Want to dive deeper into social media marketing? Connect with Lorraine on LinkedIn or check out her podcast "More Than a Few Words" for additional insights and strategies.

CHAPTERS:
00:00 - Intro
01:24 - Lorraine’s Expertise in Marketing
04:52 - Impact of Social Media on Marketing
10:18 - Tips for Creating Engaging Videos
13:22 - Strategies for Creating Quality Content
16:31 - Importance of User Generated Content
27:43 - Future Trends in Marketing
30:43 - AI Literacy in Marketing
32:02 - Choosing the Right AI Tools
36:43 - Overview of DaVinci Resolve
39:05 - Connecting with Mark
39:34 - Final Thoughts on Marketing Trends