BBC The Apprentice - Series 18 (2024) Episode 9 - TV Selling (28 March 2024)

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The teams are given the instructions for this task at the house, where Lord Sugar instructs them to sell products during a primetime Saturday slot on a shopping channel. Supream focus on high-price self-care items; despite having problems of not selling in bulk and questionable product selections, they are able to generate decent revenue figures due to the items being sold being at a high price. Nexus focus on unusual mass-market items, but suffer from an overall lack of strategy concerning the selection of products, two of the three presenters turning prospective buyers away, and the gallery team adding insult to injury by dropping the prices on the items far too quickly and frequently. In the boardroom, Supream's sales figures are revealed to have been higher than Nexus's for the former's first win, leaving the latter to face significant scrutiny over their performance. Of the four candidates brought back to the final boardroom, Raj Chohan is fired for her poor leadership and presenting skills despite an impressive track record, while Maura Rath is fired for delivering a horrible broadcast segment and for being regarded as a weak contributor throughout the tasks.