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We encourage creators' innovative and responsible use of content editing or generation tools. At the same time, we recognise that viewers want to know if what they're watching or listening to is real.

To help keep viewers informed about the content that they're viewing, we require creators to disclose content that is meaningfully altered or synthetically generated when it seems realistic.

Creators must disclose content that:

Makes a real person appear to say or do something that they didn't say or do

Alters footage of a real event or place