How This Car Company Tried to Alienate Their Entire Audience

Did Jaguar make the right choice with this rebrand?

In this video, I examine their recent rebrand and provide my personal thoughts on the luxury car brand.

Do you need a brand review of your own? I offer free 45-minute consultations. Email me: ks@kellisheppard.com.

Sources:
https://www.jaguardarien.com/jaguar-s...
https://www.marketwatch.com/investing...
https://www.jaguarusa.com/copy-nothin...
https://www.designyourway.net/blog/th...
/ vintage-jaguar-ads
https://www.thebrandingjournal.com/20...
https://www.foxbusiness.com/media/jag...

#jaguar #rebrand #marketing