Yili and Haidilao have reached a strategic partnership to create a new chapter in cooperation betwee

On January sixth, Yili Group and Haidilao Group officially signed a strategic cooperation agreement at Yili Shanghai Innovation Center, marking the establishment of a multi-level and all-round communication mechanism between the two parties, fully leveraging their resource advantages, and conducting in-depth cooperation in brand promotion, market development, business integration, brand co construction, organizational construction, research and development innovation and other fields. In the future, Yili and Haidilao, two major national brands, will work together to create and share resources, achieve complementary advantages, and achieve a win-win situation for both parties. The signing ceremony for strategic cooperation between Yili Group and Haidilao Group was attended by representatives from Yili Group's Executive President Wang Wei, Vice President Lu Shenggang, Ma Fei, Haidilao Group CEO Gou Yiqun, Deputy General Manager Song Qing, and relevant personnel from both sides. Before the ceremony, both teams visited the Yili Shanghai Innovation Center together and shared and exchanged ideas on product research and development, exclusive patents, strain innovation, and other aspects. Both parties stated that they will develop more catering products and services that meet market demand through deep cooperation, further expand their business scope, and promote innovative applications of dairy products in the catering industry. At the signing ceremony, Wang Wei, CEO of Yili Group, said that catering consumption, as an indispensable way of life for countrymen, is also an important consumption scene for dairy products. Yili and Hai Di Lao, leaders in the catering industry, collaborate at multiple levels and fields in brand building, business integration, and product co creation. By providing better product and service solutions, they unlock more innovative experiences for consumers. Gou Yiqun, CEO of Haidilao Group, stated that Yili's product quality is highly trusted by Chinese consumers. The deep integration of brand cooperation and business scenarios will undoubtedly bring more inspiration and cooperation opportunities for Haidilao's business innovation and development. He believes that in the future, both parties will open up new business growth points in research and development of new products, innovative cooperation, and other areas. As the largest and most comprehensive dairy product enterprise in China, Yili Group is also the only domestic enterprise that meets both Olympic and World Expo standards and has provided dairy product services for both the Olympics and World Expo. Yili Group ranks fifth in the global dairy industry and has remained one of the top five in the global dairy industry for eleven consecutive years, ranking first in the Asian dairy industry. The Haidilao brand was founded in one thousand nine hundred and ninety-four and after thirty years of development, Haidilao International Holdings Limited has grown into an internationally renowned catering enterprise. Haidilao has been tested by the market and customers for many years, successfully creating a high-quality hotpot brand with high credibility and integrating local hotpot characteristics. As a large chain catering enterprise with global business, Haidilao adheres to the concept of honest operation, taking improving the stability and safety of food quality as a prerequisite, and providing consumers with more intimate services, healthier, safer, more nutritious, and more reassuring food. The strong alliance between the two companies this time can be said to be a "quality win-win" situation. The achievement of this strategic cooperation indicates that both parties are about to embark on deeper integration of advantages. In the future, Yili will continue to provide diversified high-quality products and services, work hand in hand with Haidilao, provide consumers with more innovative catering experiences, inject new vitality into China's dairy and catering industries, and promote