“Surge Pricing” in American grocery stores has arrived

Kroger partnered with Microsoft to introduce AI-powered technologies for personalized pricing

“Kroger just rolled out surge pricing using facial recognition technology:

- Determine the maximum price of goods customers are willing to pay

- Kroger has the ability to change the prices of their products depending on the facial image of the person buying them

- Depending on the image of the person buying the product, they can access our information and dictate that price

- Can also use our image to determine how often we buy certain products and increase the price of that product

- Dynamic pricing in grocery stores could resemble the airline industry's ticket pricing strategies

“This could lead to discriminatory practices using AI as a scapegoat to charge people of different races, different socioeconomic status, different family sizes, and different dieta...

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