Values and Lifestyles (VALS) Market Segmentation | Free Research Paper Example

📝 VALS type adopts the use of mindset in response to survey to classify people under 8 consumer categories. VALS segmentation identifies consumers into experiencers and achievers.

🔗 Original essay: https://ivypanda.com/essays/values-and-lifestyles-vals-market-segmentation/

📑 Paper type: Research Paper
📖 Pages: 3
🔠 Words: 887
📚 Subjects: Business, Marketing
⚙️ Language: 🇺🇸 English

🔎 Works Cited:
Arens, William F. Contemporary Advertising, 7th Edition. New York: McGraw- Hill/Irwin, 1999. Print.
Strategic Business Insights. VALSTM, 2009. Web.

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