The Dark Side of the Fitness Industry with Merijn Schoeber

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Welcome back to The Game Plan podcast!

In this episode, I’m joined by my close friend and fitness OG, @Merijn Schoeber.

We talk about how Merijn built his "Student Aesthetics" brand while still in college, eventually turning it into the globally recognized "My Shredded Lifestyle." He shares the highs and lows of entrepreneurship, from making his first sale to managing a successful fitness business.

Merijn also opens up about his battle with burnout—balancing staying shredded, running multiple businesses, and pushing himself too hard. He takes us through his recovery process and the lessons he’s learned about building a more balanced, fulfilling life and business.

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