What People Gift for Christmas? Data from 1900 to 2024

There's a lot of surprises here. Books need to make a strong comeback.
In this video I analyze the evolving patterns of Christmas gift-giving from 1900 to 2024, providing a detailed breakdown of the categories of presents exchanged during the holiday season.
The dataset primarily reflects trends in the United States but is broadly applicable to other Western countries, including Europe and parts of Latin America, where studies on Christmas gift habits show strong parallels with U.S. data.

The percentages represent the proportion of individuals who are likely or typically inclined to give specific categories of gifts to family members, friends, and coworkers. It's essential to note that cumulative percentages exceed 100% due to the survey methodology, which allowed respondents to select multiple gift categories that align with their habitual holiday giving practices.