Alcohol Sales Peak During The Holidays, Despite Health Risks

Sales at beer, wine and liquor stores typically peak each year in December, according to data compiled by the Pew Research Center that also showed Americans, on average, have been drinking more in recent years. It's well known that drinking too much alcohol increases the risk for a range of health problems, including high blood pressure, stroke, breast cancer, liver disease and depression. In 2023, the World Health Organization published a statement saying that when it comes to alcohol, there's no safe amount that doesn't affect your health.

Experts say The main challenge during the holidays is an extra layer of stress, with a lot of obligations and expectations from friends and family.
On top of that, alcohol use is built into a lot of winter holiday traditions. It's often marketed as part of the "good life."