Pizza Hut’s Marketing Strategy - Research Paper Example

📄 Research Paper Description: Pizza Hut's primary marketing strategy is to increase digital ad budgets, which has a beneficial economic impact on the franchise.

📌 Text Version: https://studycorgi.com/pizza-huts-marketing-strategy/
✔️ Topics: Business, Marketing
✔️ Language: 🇺🇸 English
✔️ Words: 1119

🔍 References:
Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2020). Global Marketing: Strategy, Practice, and Cases. Routledge. 3rd edition.
Mothersbaugh, D. L., Hawkin, D. I., & Kleiser, S. B. (2019). Consumer behavior: Building marketing strategy. McGraw-Hill Higher Education. 14th edition.
Fleming, M. (2020). How Pizza Hut overhauled its media strategy to be more efficient. Marketing Week. Web.
Sharma, K. (2020). Marketing in the times of COVID-19: Pizza Hut. Business Insider. Web.
Valinsky, J. (2020). 300 Pizza Huts are closing after a giant franchisee goes bankrupt. CNN Business. Web.

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