Hello Kitty at 50: 3 Lessons from the $80 Billion Japanese Success Story | Vantage with Palki Sharma

Hello Kitty at 50: 3 Lessons from the $80 Billion Japanese Success Story | Vantage with Palki Sharma

As Hello Kitty turns 50, her cuteness still earns $4 billion a year. She is a Japanese success story of cuteness and adaptability. Hello Kitty was designed in 1974 by the Japanese illustrator Yuko Shimizu. Today, her design is on more than 50,000 different items across 130 countries. How did Hello Kitty earn $80 billion in her lifetime? What lessons can we learn from the character’s business enterprise? Palki Sharma tells you.

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Hello Kitty | Japan | Yuko Shimizu | Business | Firstpost | World News | News Live | Vantage | Palki Sharma | News

#hellokityt #japan #yukoshimziu #business #firstpost #vantageonfirstpost #palkisharma #worldnews

Vantage is a ground-breaking news, opinions, and current affairs show from Firstpost. Catering to a global audience, Vantage covers the biggest news stories from a 360-degree perspective, giving viewers a chance to assess the impact of world events through a uniquely Indian lens.

The show is anchored by Palki Sharma, Managing Editor, Firstpost.

By breaking stereotypes, Vantage aims to challenge conventional wisdom and present an alternative view on global affairs, defying the norm and opening the door to new perspectives. The show goes beyond the headlines to uncover the hidden stories – making Vantage a destination for thought-provoking ideas.

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