Racism in Nivea's "White Is Purity" Ad Campaign - Essay Example

📄 Essay Description: In its recent international marketing campaign, Nivea used an advertisement to promote an antiperspirant. The slogan "White is purity" was regarded by the public as rather racist.

📌 Text Version: https://studycorgi.com/racism-in-niveas-white-is-purity-ad-campaign/
✔️ Topics: Sociology, Discrimination, Racism
✔️ Language: 🇺🇸 English
✔️ Words: 263

🔍 References:
Bonilla-Silva, E. (2017). Racism without racists: Color-blind racism and the persistence of racial inequality in America. New York, NY: Rowman & Littlefield.
Finley, T. (2017). 7 shockingly tone-deaf ads that should have never happened. The Huffington Post. Web.

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